Rami Bitar.
Impossible Is
A Point of View.
Rami Bitar is the Managing Partner of Capital Partners, overseeing subsidiaries like Tawfeer Discount Stores, Euroland, and Pro Logistics. He holds degrees from LAU and AUB, and has completed executive training at INSEAD.
“My passion has always been about creating impact. From the very beginning, I believed that business should be more than numbers; it should solve real problems and make people’s lives better. In every venture I’ve led, I’ve seen how one idea, when driven by passion and purpose, can uplift an entire community. That belief is what keeps me moving forward every day…”
~ Rami Bitar
Businesses
by Rami Bitar.
Capital Partners
Capital Partners, a thirdΓÇægeneration familyΓÇærun group founded in 1943 in Lebanon, operates in retail, distribution, and agriculture, and is known for delivering quality products and managing well-known brands like Tawfeer.
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Tawfeer Stores
Tawfeer is a value-focused discount store in Lebanon that offers quality groceries and everyday essentials at competitive prices to make shopping simple and affordable. As of March, Tawfeer operates 41 stores in Lebanon.
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Pro Logistics
Pro Logistics is a logistics company that offers reliable and efficient solutions for warehousing, distribution, and supplyΓÇæchain management, helping businesses streamline their operations and ensure timely delivery.
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Euroland
Euroland is a Bulgarian retail chain that provides a wide variety of everyday products, from groceries to household items, all at affordable prices. The store focuses on delivering value and convenience, making shopping easy and accessible for all customers.
Learn MoreGet to Know the Visionary Behind Lebanon's Retail & Tech Revolution
Rami Bitar
Chairman, Capital Partners
Founder, Tawfeer
Visionary Entrepreneur | Strategic Investor | AI-Driven Innovator
transformational leader. I began my business journey at 18 by restructuring my family enterprise. Today, I lead one of the region's most dynamic FMCG and retail ecosystems built on scale, resilience, and continuous innovation.
With a proven track record of launching disruptive brands, I am the force behind Tawfeer, Lebanon's fastest-growing discount retail chain, operating 41 branches as of April 2026 and targeting 500 by 2030. Capital Partners expanded across the Middle East and Europe with full vertical integration and data-driven systems.
I strategically adopt AI across the retail value chain—from inventory forecasting and dynamic pricing to AI-powered customer engagement and workflow automation—building a future-ready, AI-first retail model with smarter supply chains, hyper-personalized experiences, and real-time decision-making.
I blend business intelligence with social responsibility, partnering with WFP, USAID, ICRC, and UNGC while investing in youth, local communities, and sustainable development. I mentor rising entrepreneurs and promote “growth from within” across my teams.
Armed with executive education from INSEAD and AUB, I combine analytical rigor with bold commercial instinct. Vice President of Safa Sporting Club, I transform it into a national model for youth development through football. I represent the next generation of leadership: strategic, tech-savvy, impact-driven, and ready to unlock global opportunities.
A Humble Beginning
My name is Rami Bitar, and my journey began modestly, deeply rooted in family values and resilience. I was born into a family from Tyr, South Lebanon, where perseverance and honest work shaped everyday life...
News & Milestones
Beyond Performance
Building Lasting Impact
Rami Bitar approaches business with a broader responsibility in mind; one that extends beyond financial performance to creating lasting, measurable impact across communities.
His philosophy of Conscious Business is grounded in a simple conviction: sustainable success is built not only on growth, but on contribution. Through structured initiatives, strategic partnerships, and direct intervention in times of need, his work reflects a long-term commitment to social resilience, human dignity, and responsible leadership.
As a participant in the United Nations Global Compact, his initiatives align with internationally accepted principles across human rights, labor standards, environmental responsibility, and anti-corruption. This commitment reflects a structured and accountable approach to responsible business, guided by the broader vision of the United Nations Sustainable Development Goals (UNSDGs).
The Golden Era: A Transformation Agenda for Lebanese Football
As Executive President of Al Nejmeh Sporting Club, Rami Bitar is leading a bold transformation under his “Golden Era” vision: an ambitious, multi-year strategy to reposition the club as a modern, sustainable, and professionally managed football institution.
Transparency Anchored in
International Standards
Compliance and governance are foundational to the way Rami BitarΓÇÖs businesses operate. Across the Group, financial discipline, regulatory compliance, and institutional accountability are embedded into the operating model, supporting long-term resilience and stakeholder trust.
The GroupΓÇÖs financial statements have been independently audited by Ernst & Young Middle East since 2023, providing external assurance aligned with global standards and deep regional expertise. As the GroupΓÇÖs external financial auditor, EY plays a critical role in reinforcing the integrity of financial reporting, strengthening governance, and supporting compliance with applicable regulatory requirements and international best practices.
Audits are conducted annually, with financial reporting prepared in accordance with International Financial Reporting Standards (IFRS), in addition to the Lebanese Accounting Framework and Chart of Accounts, and in compliance with the Lebanese Commercial Code. The Group is also subject to the supervision of the Lebanese Ministry of Finance.