Rami Bitar.
Impossible Is
A Point of View.

My name is Rami Bitar and my professional journey began modestly, deeply rooted in fundamental family values and operational resilience. Born into a family originating from Tyr, South Lebanon, my foundational outlook was completely shaped by an environment where unwavering perseverance and honest, dedicated work shaped everyday life. My grandfather traded wholesale commodities, laying the structural foundation for a legacy built on trust and commercial effort. This enterprise foundation was expanded by my father, who worked tirelessly to establish himself as the premier supplier of pulses in the Middle East, a milestone achieved as he successfully navigated the challenges of an evolving, highly competitive market.

As a third-generation entrepreneur, I was not handed an easy path; I inherited responsibility. Partnering with my brother, we took a bold strategic step by introducing the soft discounter retail concept, becoming the pioneering retailer of its kind in South Lebanon. The initial days were highly demanding, characterized by financial pressure, operational obstacles, and constant market uncertainty, yet an unwavering belief in our vision sustained our forward momentum.

What started as a local initiative gradually transformed into a national expansion plan. From the south we moved to Beirut and Greater Beirut, then extended to the Metn area, and continued to grow until we reached 43 branches across Lebanon, serving communities from the north to the south during some of the country’s most challenging times.

Following the success of Tawfeer, I became convinced that growth should not stop at scale, but should evolve into diversification and long-term sustainability. This belief led to the creation of Capital Partners, a growing business group that today includes Tawfeer, with 3 distinct retail concepts, Pro Logistics, and Euroland.

Behind every professional milestone stands my family, most notably my wife, Diana El Zein, who remains my primary supporter and greatest source of inspiration. As a father of 4, my children are my ultimate motivation; despite intense executive demands, I actively strive to remain fully present in their lives, serving not only as a dedicated parent but also as a trusted friend.

Looking back, every challenge faced along the way has shaped my perspective: that true growth comes from humility, consistency, and the courage to build, step by step, even when the road is uncertain.